“Less is More” with Website Design for Mobile Devices
It can be a painful thing to witness – especially when it’s your own site.
Websites or landing pages designed on a desktop will often lose their luster and messaging power when they’re displayed on a mobile device.
Mobile devices load and display radically different than a desktop – especially websites designed for visual appeal on a desktop that are heavily relying on images, animation, and juxtaposed text to reinforce the content.
Search engine users arriving on a site are looking for a solution. They want relevant guidance or options, not gimmicks propping up weak content.
There’s an old expression, “Less is more”.
In the case of designing for mobiles, less really is more.
Successful landing pages and websites focus less on automation and glitz and more on direct, relatable content with simple navigation and natural, user-friendly engagement.
The simplified mobile device elements also have the advantage of usually being faster to implement and easier to split test. A winning combination for everyone.
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